How Popular Are Pawn Stars?

On Monday night, Pawn stars are quite popular, just trailing NFL football and ESPN's Sports Center, which follows Monday Night Football in cable TV ratings.
The 10:00 Pawn Stars had a rating of 1.6 with 4,224,ooo viewers: http://tvbythenumbers.zap2it.com/2011/09/27/monday-cable-monday-night-football-huge-wwe-raw-pawn-stars-american-pickers-more/105028/
The 10:30 show was just slightly less with a rating of 1.5 and 4,009.000 viewers.
Pawn Stars also beat The Playboy Club of NBC in the number of viewers which had 3,910,000 viewers at 10:00.
Hard Core Pawn is still the ugly baby sister of Pawns Stars as they had 2,084,000 viewers: http://tvbythenumbers.zap2it.com/2011/09/28/tuesday-cable-sons-of-anarchy-teen-mom-awkward-chopped-workaholics-more/105227/
Other surprise ratings is the liberal Colbert News/Comedy show which had 1,318,000 liberal viewers. And bringing up the rear is the Conan Show with 721,000 viewers.
So, Pawn Stars continue to lead the ratings on cable TV. No wonder why they just got a new contract.